Is Rogue Fitness a Good Brand(2022)

Rogue Fitness is the largest maker of strength and conditioning equipment in the United States and a significant distributor of high-quality fitness gear and accessories from throughout the nation.

Founded in a suburban Columbus, Ohio garage in 2006, Rogue employs 500 people. While supporting USAW, Rogue also supplies the official equipment for CrossFit Games and Arnold Strongman Classic, demonstrating the company’s commitment to the sport’s continued development.

Rogue Fitness is a brand name for Coulter Ventures, LLC, a gym equipment manufacturer, and distributor located in Columbus, Ohio, the United States.

Strongman and CrossFit boxes and personal fitness equipment for athletes of all levels are all served by the company’s line of weightlifting and fitness-related products.

Rogue Fitness

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When Bill Henniger couldn’t obtain the equipment he needed for his new gym, a CrossFit affiliate, he created Rogue. is a one-stop e-commerce shop for CrossFit gyms, where he intends to offer all the essential equipment.

Some clients had to deal with numerous manufacturers and their delivery prices, timetables, and equipment that wasn’t fit for CrossFit when Rogue first started selling other manufacturers’ products via its website.

The corporation began storing equipment and, ultimately, manufacturing some of the equipment itself to fix the problems and speed up delivery.

The corporation depends heavily on domestic and U.S. production to meet customer demand more quickly.
A 460-square-meter structure in Columbus, Ohio, which Henniger also owned, now houses the company’s headquarters.

Rogue expanded its product line and ramped up production. By 2014, it has a production facility of 175,000 square feet (16,300 square meters).

Juha Puonti and Mikko Salo, the 2009 CrossFit Games male winner, started Rogue Europe in Finland in January 2014. For its European consumers, it created a branch in Belgium.

On 30 acres (12 ha) of old Timken Company property, Rogue moved into a 600,000-square-foot (56,000-square-meter) facility in 2018 on the southwest corner of East Fifth and Cleveland avenues in Columbus, Ohio.

The company’s administrative, production, distribution, and retail functions were housed in a single location at the new facility.

Aside from the two gyms, there is also a showroom. In 2018, the company also bought OSO Barbell and Reflex Fitness Products.
A candidate for Inc.’s 2018 Company of the Year was Rogue.
Since its inception in 2014, Rogue Fitness has grown from 200 workers to 600 employees and 850 employees by 2020.


Rogue has been a part of CrossFit from the very beginning of the sport. Rogue is a significant equipment provider for CrossFit clubs all over the globe.

When the CrossFit Games began providing equipment in 2009, it became solely responsible for the Games and regional events in 2010.

The number of semi-trucks needed to transport equipment to the StubHub Center in Carson, California, for the 2013 CrossFit Games has increased from the nine trucks required for the 2011 CrossFit Games.

Rogue is well-known for creating unique items only for the Games. The Rogue Invitational, a significant event for CrossFit competitors, is organized by Rogue.

CrossFit competitors participating in the Invitational get the most prize money outside of the Olympic Games, and it is the only tournament that pays out to all participants, including travel and lodging.

When CrossFit founder Greg Glassman’s contentious remarks in 2020, the corporation momentarily terminated its links with CrossFit but has renewed its affiliation after Glassman departed.

As a result, Rogue now manufactures equipment for sports, including strongman, powerlifting, and Olympic weightlifting.

For the 2017 season, it was chosen to be the official supplier of USA Weightlifting, The Arnold Strongman Classic, and The World’s Strongest Man competitions.

In addition, it invented devices used in contests, such as the “Wheel of Pain” inspired by the film Conan the Barbarian, which was used in the Arnold Classic.

For individuals who want to break weightlifting records, it’s hosted a series of competitions called Rogue Record Breakers since 2015 at festivals like Arnold Sports Classic, and it’s more recently established the Rogue Challenge for athletes in other sports.

The Rogue Invitational also included a strongman competition in 2021. Rich Froning Jr., Ben Smith, Camille Leblanc-Bazinet, Mat Fraser, Katrin Davsdóttir, Jason Khalipa, and Justin Medeiros are just a few CrossFit athletes that the brand supports.

For the first time, a female CrossFit Games winner was one of the first competitors to be sponsored by Caity Matter Henniger. Rogue also hosts strongman athletes like Brian Shaw and Hafr Jlus Björnsson.

In 2020, in response to the COVID-19 epidemic, Rogue began producing medical equipment such as ventilators and personal protection equipment.

During the lockdown, the demand for exercise equipment skyrocketed, and as a result, there was a scarcity.

Is Rogue Fitness gear good?

You’ll have to shell out more money in exchange for the unrivaled quality and durability you get with Rogue items. For those looking to *push* their fitness to the next level, the Rogue Fitness barbell is an excellent option.

Who owns Rogue Fitness?

Bill Henniger is the owner of Rogue Fitness.


Is Rogue Fitness Made in the USA?

Rogue Fitness will be the official equipment manufacturer of USA Weightlifting for the first time.
Based in Columbus, Ohio, Rogue Fitness is a global pioneer in strength and conditioning equipment research, development, and production.

“Many of our athletes are acquainted with Rogue goods,” stated USA Weightlifting CEO Phil Andrews. “Rogue Fitness is thrilled to be a partner and official barbell manufacturer of USA Weightlifting,” said the organization.

More than 500 people work at Rogue’s downtown Columbus 30-acre plant, founded in 2006, and makes strength and conditioning equipment utilized by some of the world’s best athletes. Rogue was founded.

Rogue Fitness owner Bill Henniger remarked, “We are excited to join USA Weightlifting and grow our footprint in the sport.”

As an American company, we couldn’t be more pleased that our American-made weightlifting equipment will be used at the highest level in the United States. To aid our home team, we’re thrilled to be of service.

With a four-year contract with the United States Weightlifting Association, Rogue Fitness will work with Team USA athletes to create new products.

About Weightlifting in the United States

This sport is governed by USA Weightlifting, a member of the US Olympic Committee and the International Weightlifting Federation (IWF), which serves as the United States’ national governing body.

USA Weightlifting aims to help American weightlifters compete at the highest level at international competitions, spread the word about weightlifting, and help it grow in the United States.

New Rogue Fitness products

See all of the new Rogue Fitness Products

Rogue Fitness Tower


Rogue Fitness

Precision-built Rogue Cable Tower, which stands 9 feet tall and has a 52.5″ x 60″ footprint, provides a stand-alone column for various cable machine workouts, including rows and curls, tricep pushdowns, and more.

Our Reflex Factory in Milan, Illinois, uses 3×3″ 11-gauge steel and pieces cut at Rogue HQ in Columbus, Ohio, to construct the CT-1 Cable Tower, then painted and completed.

Many of the same components as our Monster Lat Pulldown 2.0 machine are included in the system, including a 6-inch machinable aluminum pulley, adjustable diamond tread footplate, and a bespoke black carabiner.

With the 250 lb weight stack, users may vary the load in 10 lb increments using the 2:1 weight ratio (i.e., with the pin set at 250 LBS, the pull resistance is 125 LBS). There are also protective weight stack shrouds to prevent pinch points.

The knurled stainless steel adjustment lever on the single handle pulley assembly can be rapidly adjusted from high to low depending on the exercise.

It is possible to rotate the swivel up and down without breaking the stainless slide tube since the 2×2 rail has 16 height adjustment options.

The Cable Tower must be anchored down firmly to protect athletes and equipment, and it doesn’t come with any mounting hardware.

Because each item is manufactured to order, there is a 20% restocking charge for all returns in the regular black hue. All custom color purchases are final.

We send the Cable Tower pre-assembled from our factory in Milan, Illinois. Custom metal brackets are incorporated to provide additional protection while the device is shipped freight, affixed to a skid.

Purchase Now

Rogue Fitness Product Policies

Rogue’s exclusivity policies, shipping policy, and gift card policies are detailed here.

For orders above $5000, shipping is free!

All Rogue Warehouse goods are eligible for free delivery on $5000 or more purchases. It’s that simple. The Rogue Warehouse will ship your purchase for free if you spend more than $5,000.

Excludes expedited delivery to Alaska, Hawaii, Puerto Rico, Guam, and the US Virgin Islands. **Applies to online website orders, and custom quotations are exempt from this rule. This offer does not apply to gift cards.

Buy any Monster Light or Monster Rig size and get free shipping on your entire order.

Yes, that’s what I meant. Free shipping is available on all goods in stock at the Rogue Warehouse, including freestanding 10′-24′ Monster Lite and Monster Rig.

One of the finest bargains you’ll find anywhere. Only applicable in the contiguous states of the United States; excludes expedited delivery.

**Applies to online purchases of in-stock products made via the website. Custom quotations are exempt from this rule. Wall Mount Rigs are exempt from this rule.

3 ARE FREE TO SHIP! Selected items only.

If you purchase three or more of the following items, there is no shipping charge: You will only be charged for shipping the things not from this page if you add them to your purchase.

You will not be charged for sending the items from this page. Only applicable in the contiguous states of the United States; excludes expedited delivery.

Purchases made via a website’s online store are included. It cannot be used for customized quotations.

Purchase a bumper set and get free bar shipping.

To get free delivery on a qualified barbell, you must purchase a qualifying bumper plate set. Bumper sets totaling at least 160 lbs (90 kg) and any barbell in stock at the Rogue warehouse are eligible for this promotion. This discount does not apply to specialty bars.

Plates from Werksan and Uesaka are not included.

This promotion does not include closeout and all specialty bars such as Werksan and York and Men’s Economic, and Burgener & Rippetoe.

It excludes expedited delivery and is only applicable in the 48 contiguous United States states. All other items in your shopping basket may be subject to a shipping fee.

Rogue Fitness delivers all around the globe, including to AK, HI, APO, and international destinations. Additional delivery costs may be necessary if you live outside the United States’ Lower 48 states.

If you don’t want to pay the extra shipping costs, we’ll gladly refund your purchase. Customers outside the United States are responsible for paying any import taxes or fees that apply to their purchase once it reaches their country.

Drop-down menu add-ons like a Barbell or Bumper set are only priced for delivery inside the continental United States. There may be extra shipping costs if you reside outside of the lower 48 states.

Expedited shipping is not included in the 48 contiguous states of the United States of America flooring shipping prices. If you reside outside the Lower 48 states, a shipping estimate will be sent.


Only approved goods on may be purchased using gift cards. The gift card’s remaining balance is depleted when purchases are made.

More gift cards, credit cards, or other alternative payment methods may be utilized if an order exceeds the gift card’s value.

The remaining balance on the card cannot be redeemed for cash, except in cases where it is required by law. Customers may verify their gift card balances at or call customer care.


The Boneyard allows our clients to acquire a top-tier piece of equipment at a low rate since we feel our manufacturing 2nds are as excellent as other firms’ 1sts. Pickup is not an option for any products; they must all be mailed. There are no returns or exchanges, and all items are brand new.


If you give us a straight and *operational Men’s 20KG Weightlifting bar, we’ll offer you a $50 electronic discount toward purchasing a Rogue Bar.

To keep the program going, we have the right to stop it at any moment. You may also deliver the bar to us in person, but you are responsible for bringing the bar to us. Your bar will be returned if it is found to be crooked or otherwise unusable.

This design has no moving parts: the bar collars revolve, and the bar shaft is a single piece.


Rogue Fitness may put a $0.01 hold on your saved credit/debit card if the following conditions are met:

  • The first time you place your credit card in your wallet, do it carefully.
  • You may edit the billing details if you have a saved credit card.
  • Modify a saved card’s information (number, CCV, expiry date, Etc.)

As long as the card is valid and you have permitted us to keep the card information, we may use this hold to make sure everything goes well throughout payment processing.

This amount will not be billed to your credit card as soon as the transaction is finished. If you have any queries about how long the $0.01 hold will stay on your card, you should contact your card provider.

Rogue Fitness

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Rogue Fitness FAQ


If you place an order for a small package item before 3 p.m. ET, it will be sent the same day. Within 5-7 business days, freight orders are shipped.

Some goods may be ordered with a longer lead time than the stated time frame. Your purchase’s lead time may be seen in your order confirmation email.

Your order may not display as processed until the item is ready to ship within the given lead time.


Follow the progress of your purchase by visiting


Orders cannot be combined or changed at this time.


The 3 Free badges will appear on the product page and in the shopping basket for over 1300 eligible goods. There will still be a postage charge for any goods on the purchase that are not eligible for free shipping. Please visit this page to see all of these goods and learn more about our shipping offers.


Until the backordered products are assigned to your purchase, they will display a product cost of $0.00. We’re aware of this problem and are working on a solution. No more action is required on your part. We sincerely regret any misunderstanding.


The retail shop is now open!

Monday through Friday: 9:00 a.m. to 6:00 p.m.

The hours on Saturday are from 9:00 a.m. till 6:00 p.m.

Most products may be picked up from the curbside as well.

A “Curbside Pickup” option may be selected at checkout.

You’ll be notified through email when your order is ready for pick up, and at that point, you may arrange a time to come pick it up.

Every day from 9:00 a.m. to 5:30 p.m., and on Saturdays from 10:00 a.m. to 4:00 p.m., you may book an appointment to see us at our office in New York City, New York.


To begin the return or exchange procedure, please go to:


There is a 3-day grace period before the money is credited to your account.


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